Marley Coffee Renews Partnership in Europe to Support Long-Term Growth
DENVER, Oct. 23, 2015 (GLOBE NEWSWIRE) —(OTCQB:JAMN), the sustainably grown, ethically farmed and artisan-roasted premium coffee company has renewed a multi-year deal with MCEU Limited to distribute and market ’s range of retail, foodservice and capsule coffee across the European Union. The five-year deal was struck with MCEU Limited on 28 May 2015 to strengthen the success of ’s first launch into Europe in 2012.
Marleyis currently distributed in the UK, Ireland, France, Norway, Sweden, Finland, Iceland, Czech Republic, Hungary and Russia, with more European distribution deals to be announced shortly. MCEU Limited represents the brand across multiple channels, including retail, foodservice, hospitality, and online sales.
“I give thanks for Europe’s embracing of Marley,” said Rohan Marley, Chairman and Founder of Marley Coffee. “Europe is known for its eco-conscious consumers who have recognized our commitments to ethical sourcing and sustainability. We are excited to continue our growth with this renewed agreement with partners who have done a remarkable job growing the brand across Europe.”
This follows an expansion of distribution in the UK with the number of distributors in the independent grocery/health food space increasing from four to seven. Marley Coffee is on track to hit another milestone in Europe with its first major supermarket listing.
The company is pursuing the EU single serve market with the development of biodegradable and recyclable Nespresso compatible capsules. Guy Wilmot, Brand Manager at Marley Coffee UK said, “Similarly to Marley Coffee’s launch of the innovative EcoCup recyclable capsules which addresses single serve waste in the predominant brewing system in the US and Canada, we feel there is a significant opportunity to offer a better choice for consumers who love the convenience of Nespresso single serve, but are also are environmentally aware. We hope that the launch will be the catalyst to get us widespread grocery distribution here, in the same way EcoCup is supporting retail penetration in the US.”
Since its launch in the UK in 2012, Marley Coffee has rapidly become known for its award-winning organic coffees. The company won the Soil Association’s “Organic Beverage of the Year” and a double starred rating in the Great Taste Awards from the Independent Guild of Fine Food in 2014. Leveraging the value of these prestigious awards has created inroads to distribution and increased consumer awareness of the brand.
Other notable achievements have been Marley Coffee’s presence at Notting Hill Carnival, MOBO Awards, London Coffee Festival, as well as its pop up store inside Facebook’s London HQ this year. Marley Coffee also took center stage at the Dublin Coffee Festival in September 2015.
Marley Coffee is leveraging its relationship with Marley-branded product distributors worldwide to develop its existing distribution and collaborate on cross-promotional marketing and events, currently focused in the regions of Scandinavia, Holland, and Iceland, among others, where Marley Coffee and Marley brands have a strong presence.
Marley Coffee’s current European offering is a range of 227g organic retail blends and 500g/1kg café and foodservice blends, with a further expansion of the portfolio to continue with the introduction of 100% Rainforest Alliance Certified™ products, RealCup® single serve capsules, Office Coffee Service (OCS) and Automated Stores.
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